🎯 Advanced 5-Month Digital Marketing Course in Patna

🕒 Duration: 5 Months (20 Weeks)

📍 Location: Patna (Online & Offline Batches Available)

🏫 Offered by: RSM Digital Institute – The #1 Institute for Digital Marketing Course in Patna

🎓 Level: Beginner to Advanced

🎯 Goal:

To make students, professionals, and entrepreneurs proficient in all aspects of digital marketing through hands-on training, live projects, and certifications.

📅 Month 1: Foundation of Digital Marketing + Website Development

Week 1: Introduction to Digital Marketing

• What is Digital Marketing?

• Traditional vs Digital Marketing

• Importance of Digital Marketing in the Modern World

• Scope of Digital Marketing Careers in Patna and India

• Understanding Marketing Funnels & Buyer’s Journey

Practical: Analyze marketing strategies of popular Indian brands.

💡 Start your learning journey with the most comprehensive digital marketing course in Patna.

Week 2: Website Planning & Creation

• Understanding Domain, Hosting, and SSL

• WordPress Setup and Dashboard Overview

• Choosing Themes & Plugins

• Creating Business Websites and Blogs

• Landing Pages and Conversion Optimization

Practical: Create your own responsive business website.

Week 3: Online Branding & Digital Identity

• Building a Personal or Business Brand

• Creating Logos, Taglines, and Brand Guidelines

• Designing Brand Presence Across Digital Platforms

Practical: Create a brand identity for a local business in Patna.

Week 4: Introduction to SEO (Search Engine Optimization)

• How Search Engines Work

• Importance of SEO for Local Businesses in Patna

• On-Page, Off-Page, and Technical SEO Overview

Practical: Research keywords for your business website.

📅 Month 2: Advanced SEO + Content Marketing

Week 5: Keyword Research & On-Page SEO

• Keyword Research Tools (Google Keyword Planner, SEMrush, Ahrefs)

• Optimizing Meta Tags, URLs, and Headings

• Content Optimization for Keywords

• Image Optimization and Internal Linking

Practical: Optimize 5 pages of your website for SEO.

Week 6: Off-Page SEO & Link Building

• Understanding Backlinks

• Guest Posting, Social Bookmarking, Directory Submissions

• Local SEO & Google My Business Optimization

• Citation and Reviews Management

Practical: Create backlinks and optimize your Google Business Profile for Patna location.

Week 7: Technical SEO & Audit Tools

• Page Speed Optimization

• Mobile Friendliness

• Schema Markup

• Using Tools like Screaming Frog, SEMrush, and Google Search Console

Practical: Perform an SEO audit for your website.

Week 8: Content Marketing & Copywriting

• What is Content Marketing?

• Content Planning & Strategy

• Writing SEO-Friendly Blogs & Social Media Captions

• Video Content & Reels Strategy

Practical: Write and publish an optimized blog on your website.

📅 Month 3: Google Ads + Social Media Marketing

Week 9: Google Ads (Search Engine Marketing)

• Introduction to PPC (Pay Per Click)

• Google Ads Account Setup

• Campaign Creation (Search, Display, Video, Shopping)

• Keyword Match Types & Ad Extensions

Practical: Launch a real Google Ads campaign.

Week 10: Display & Video Advertising

• Google Display Ads Setup

• YouTube Video Campaigns

• Targeting by Interests, Location (Patna), and Behavior

• Budgeting & Conversion Tracking

Practical: Run a YouTube Ad for a local business in Patna.

Week 11: Social Media Marketing (Organic)

• Importance of Social Media for Business Growth

• Creating Facebook, Instagram, and LinkedIn Business Pages

• Post Planning, Hashtags, and Engagement Strategy

Practical: Develop a 7-day content calendar for a Patna-based brand.

Week 12: Social Media Advertising (Paid)

• Facebook & Instagram Ads Setup

• Campaign Objectives: Awareness, Traffic, Leads

• Retargeting and Lookalike Audiences

• Ad Budget & Performance Tracking

Practical: Run a paid campaign targeting Patna audiences.

📅 Month 4: Email Marketing, Analytics & E-commerce Marketing

Week 13: Email Marketing

• Introduction to Email Marketing

• List Building and Segmentation

• Email Design & Automation (Mailchimp / Sendinblue)

• Tracking Open Rate, CTR, and Conversion

Practical: Create an automated email campaign for your website visitors.

Week 14: Google Analytics & Search Console

• Introduction to Google Analytics 4 (GA4)

• Traffic and Audience Analysis

• Setting Goals and Conversions

• Integrating Google Ads with Analytics

Practical: Prepare a performance report for your campaigns.

Week 15: E-commerce Marketing

• Creating an Online Store using Shopify or WooCommerce

• Product Page SEO Optimization

• Running Google Shopping Ads

• Cart Abandonment and Remarketing Strategies

Practical: Build and promote a demo e-commerce store.

Week 16: Video Marketing & YouTube SEO

• YouTube Channel Setup

• YouTube SEO (Title, Description, Tags, Thumbnails)

• Monetization Overview

• Using Video for Brand Awareness

Practical: Create an optimized YouTube video and upload it.

📅 Month 5: Advanced Modules, Freelancing & Final Project

Week 17: Affiliate & Influencer Marketing

• Introduction to Affiliate Marketing

• Joining Popular Affiliate Programs

• Influencer Collaboration Strategies

Practical: Create a sample affiliate promotion campaign.

Week 18: Online Reputation Management (ORM)

• Importance of ORM for Businesses in Patna

• Handling Negative Reviews

• Reputation Recovery Techniques

• Tools for ORM (Brand24, Google Alerts)

Practical: Build an ORM strategy for a Patna-based brand.

Week 19: Freelancing & Career Development

• How to Get Clients on Fiverr, Upwork, and Freelancer

• Creating a Strong Portfolio & Gig Descriptions

• LinkedIn Optimization for Job Opportunities

• Resume Building for Digital Marketers

Practical: Create a freelancer profile and your first gig.

Week 20: Final Project & Certification

• Design a Full Digital Marketing Strategy for a Real/Mock Brand:

  • SEO Setup

  • Paid Campaigns

  • Social Media Strategy

  • Email Automation

  • Analytics Report

Presentation: Submit and present your project to the RSM Digital Institute panel.
Certification: Receive your “Digital Marketing Course in Patna” Completion Certificate.

🎁 Bonus Modules

• AI in Digital Marketing (ChatGPT, Canva AI, Jasper)

• WhatsApp & SMS Marketing

• Marketing Automation Tools (HubSpot, Zapier)

• Placement Assistance & Interview Preparation

🏆 Why Choose RSM Digital Institute for Digital Marketing Course in Patna?

• Live Practical Sessions

• Real Business Projects

• 100% Placement Assistance

• Internship Opportunities

• Industry-Recognized Certification

Career Opportunities After Completing the Digital Marketing Course in Patna

Completing a digital marketing course in Patna opens doors to a wide range of career opportunities across multiple industries. As businesses continue to shift online, the demand for skilled digital marketers is growing rapidly. Whether you aim to work for a company, start your own agency, or become a freelancer, mastering digital marketing gives you endless possibilities to build a rewarding career.

Below are some of the top career options after completing a digital marketing course in Patna, along with the average salary structure in India:

1. Digital Marketing Executive

A Digital Marketing Executive manages and executes online marketing campaigns, handles social media accounts, and ensures the brand’s online presence grows consistently.

• Key Responsibilities:

  • Social media management

  • SEO and Google Ads execution

  • Email marketing and analytics reporting

• Average Salary: ₹2.5 LPA – ₹4.5 LPA (freshers)

2. SEO Specialist

After completing a digital marketing course in Patna, many students start their career as SEO Specialists. This role involves optimizing websites to rank higher on Google and attract organic traffic.

• Key Responsibilities:

  • Keyword research and on-page optimization

  • Link building and technical SEO

  • Google Analytics and Search Console monitoring

• Average Salary: ₹3 LPA – ₹6 LPA (depending on experience)

3. Social Media Manager

Every brand today needs a strong social presence, and a Social Media Manager is responsible for building it.

• Key Responsibilities:

  • Managing platforms like Instagram, Facebook, LinkedIn, and Twitter

  • Planning creative campaigns and ad strategies

  • Analyzing engagement and growth metrics

• Average Salary: ₹3.5 LPA – ₹7 LPA

4. Google Ads (PPC) Expert

A Pay-Per-Click (PPC) Expert manages paid campaigns across Google, YouTube, and display networks to drive leads and sales.

• Key Responsibilities:

  • Creating ad campaigns and keyword strategies

  • Budget management and performance optimization

  • Analyzing conversion data

• Average Salary: ₹4 LPA – ₹8 LPA

5. Content Marketing Specialist

A Content Marketer focuses on storytelling, blogs, videos, and creative posts that attract and retain audiences.

• Key Responsibilities:

  • Content planning, writing, and editing

  • SEO-driven blog creation

  • Collaborating with designers and videographers

• Average Salary: ₹3 LPA – ₹6 LPA

6. Email Marketing Expert

Brands use Email Marketing Experts to nurture leads and retain customers through targeted campaigns.

• Key Responsibilities:

  • Designing newsletters and automation campaigns

  • Managing mailing lists and segmentation

  • Tracking open rates and conversions

• Average Salary: ₹3 LPA – ₹5 LPA

7. Web Analytics Expert

A Web Analytics Expert tracks, measures, and analyzes website data to improve performance and ROI.

• Key Responsibilities:

  • Using tools like Google Analytics and Data Studio

  • Tracking user journeys and KPIs

  • Making data-driven marketing recommendations

• Average Salary: ₹4 LPA – ₹9 LPA

8. Affiliate Marketing Manager

Affiliate marketing is a booming field, and completing a digital marketing course in Patna equips you with the skills to manage affiliates and partnerships that drive revenue.

• Key Responsibilities:

  • Managing affiliate networks

  • Tracking commissions and performance metrics

  • Coordinating promotional campaigns

• Average Salary: ₹4 LPA – ₹8 LPA

9. Freelance Digital Marketer

Many professionals choose freelancing after completing a digital marketing course in Patna to work with multiple clients worldwide.

• Key Responsibilities:

  • Offering SEO, SMM, and PPC services

  • Managing client communication and project delivery

  • Building a personal brand online

• Average Income: ₹30,000 – ₹1,00,000 per month (depending on clients and skills)

10. Digital Marketing Trainer

With experience, you can also become a Digital Marketing Trainer and help others build their careers.

• Key Responsibilities:

  • Teaching students or professionals

  • Conducting workshops and webinars

  • Creating learning materials and case studies

• Average Salary: ₹5 LPA – ₹10 LPA (or ₹1,000–₹5,000 per session)

11. Entrepreneur / Startup Owner

After mastering skills through a digital marketing course in Patna, many learners start their own digital marketing agency, eCommerce store, or online brand.

• Key Responsibilities:

  • Managing marketing strategies for multiple clients

  • Building online presence and lead funnels

  • Driving business growth through digital campaigns

• Average Income: ₹10 LPA and above (depending on business success)

Final Thoughts

Enrolling in a digital marketing course in Patna is a smart investment for anyone who wants a future-proof, high-paying, and flexible career. With skills in SEO, social media, Google Ads, and analytics, you can work across industries, start your own business, or build a global freelancing career.